Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a strategy and company-wide discipline to managing all interaction points with your customers and prospects.  Overriding goals of any CRM system are to find and attract new customers while nourishing existing customers through world-class service and support.  An effective CRM program can reduce the costs of marketing activities and customer support functions while gaining new customers, reducing customer attrition and significantly improving customer service and support.  Finally, a company will be able to clearly understand and report on each customer’s relationship value to the company.

Key components of CRM consist of:

• Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team.
• Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices).
• Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.

Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.

Oracle’s Customer Relationship Management Solutions

Oracle has two different CRM options when it comes to managing your customer relationships. Siebel is the world’s most complete customer relationship management (CRM) solution. Oracle’s Siebel CRM helps organizations differentiate their businesses to achieve maximum top-and bottom-line growth. It delivers a combination of transactional, analytical, and engagement features to manage all customer-facing operations. If you prefer an easy-to-use subscription-based CRM for sales, service, marketing, and contact-center operations, then you will want to look at Oracle’s cloud-based CRM offering, CRM On Demand.

Oracle’s Siebel (On Premise)

Oracle’s Siebel CRM is the leading suite of Customer Relationship Management applications available and is the centerpiece of Oracle’s CRM product strategy.

Siebel CRM is an integrated suite of applications that can have the ability to: increase sales force effectiveness, deliver superior customer service, execute high impact marketing and loyalty programs, improve channel performance; and analyze key performance indicators to optimize sales, service and marketing processes across the enterprise.

Lucidity’s professionals have helped hundreds of customers and countless users realize the benefits of Siebel CRM and Analytic applications. Our Siebel professionals are the best in the industry and have worked with Siebel since its earliest releases, bringing decades of experience to ensure our customer’s success. Our proven approach to implementation combined with our experienced Siebel professionals and a leadership team committed to client success make Lucidity the right choice to help lead your Siebel initiative.

Oracle’s CRM On Demand

With Oracle CRM On Demand, you can harness a wide range of sales, marketing and service features in an easy-to-use and highly cost effective cloud solution. Oracle CRM On Demand enables organizations of all types and sizes to:

• Get smarter—with contextual intelligence, real-time and historic analytics, and adaptive business planning.
• Get more productive—with integrated sales and marketing in the cloud, Outlook/mobile integration and industry specific solutions.
• Get the best value, period—with a lower total cost of ownership, enterprise grade security and your choice of multi-tenancy or single-tenancy options.